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DJ Wolover
Looking for a jobSenior Analyst, Consumer Insights
Senior Analyst, Consumer Insights at Harley-Davidson Motor Company who turned customer research into product and portfolio decisions.
United StatesSenior Analyst, Consumer Insights at Harley-Davidson Motor Company
Experience
Senior Analyst, Consumer Insights
Led end-to-end mixed-methods research across digital products, product development, customer experience, and consumer behavior. Designed and conducted interviews, usability studies, surveys, ethnographic research, and journey mapping, synthesizing evidence into executive-ready recommendations.
Mixed Methods ResearchQualitative ResearchUser InterviewsUsability TestingSurvey DesignEthnographic StudiesJourney MappingWorkshop FacilitationQualitative CodingResearch StrategyConsumer InsightsExecutive Storytelling
University Lecturer & Graduate Instructor
University of Wisconsin System
Designed and taught sociology and human-services coursework focused on social systems, institutions, organizational change, inequality, and technology. Mentored undergraduate researchers in qualitative methods and research design.
TeachingCurriculum DesignQualitative MethodsResearch DesignMentorshipliterature reviewEvidence Based Analytics
Doctoral & Applied Social Research
University of Wisconsin-Milwaukee
Conducted comparative qualitative and mixed-methods research on citizenship, migration, institutional systems, and social inequality using interviews, document analysis, and multiple contextual data sources. Developed coding frameworks and triangulated participant accounts with policy, legal, demographic, and survey evidence.
Qualitative ResearchMixed Methods ResearchInterviewingDocument AnalysisCoding FrameworksTriangulationAcademic Writing
Education
University of Wisconsin-Milwaukee
Doctoral studies in sociology with a focus on comparative qualitative and mixed-methods research on citizenship, migration, institutional systems, and social inequality.
University of Wisconsin-Milwaukee
Master's degree in sociology, providing advanced training in social theory and research methods.
Grand Valley State University
Bachelor's degree in anthropology, providing a foundation in human culture and social behavior.