Enamidem Okon

I’m a results-oriented Marketing & Business Intelligence Analyst with 10+ years of experience in marketing management, business intelligence, analytics and consulting. I turn complex marketing and operational data into actionable insights through Power BI/Tableau dashboards and executive KPI reporting. In my current role at Eton Lab Inc., I analyze marketing, sales and operational data, design dashboards, and build SQL queries to extract, clean and transform large datasets. I also conduct market research and customer segmentation, then collaborate with marketing and product teams to guide decisions. I’ve consistently improved performance—lifting marketing ROI by 20% through customer clustering, reducing manual reporting time by 40% with automated Power BI dashboards, and uncovering a 12% churn-risk reduction opportunity through exploratory data analysis. Earlier, as a Marketing Manager and Marketing Officer at Bluestem Brands (Fingerhut Division), I led integrated marketing campaigns, managed budgets, monitored KPIs, and supported product promotions.