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Felipe Marcassa
Looking for a jobCorporate Marketing Coordinator
Corporate Marketing Coordinator at Macfor, building AI tools for brand visibility and leading demand generation across B2B technology.
BrazilCorporate Marketing Coordinator at Macfor
Experience
Corporate Marketing Coordinator
Lead corporate marketing and a team of 6, owning brand positioning, demand generation and institutional communication. Track GA4 and funnel KPIs, contribute to ABM strategy, and build internal AI tools.
GA4Funnel MetricsABMAI ToolsMarketing AutomationTeam LeadershipB2B MarketingContent MarketingSocial MediaPR
Marketing Coordinator
Positioned the company to win larger accounts, led marketing strategy across all channels, restructured CRM and marketing automation, managed co-marketing with major cloud providers, and led a team of 4.
Demand GenerationMarketing StrategyCRMMarketing AutomationRD StationLead ScoringSEOPaid MediaGoogle AdsLinkedIn AdsCo MarketingAWSAzureGoogle Cloud PlatformEvent MarketingTeam LeadershipGA4
Marketing Analyst
Built a technical inbound content strategy that generated first organic sales meetings, structured CRM and lead capture, planned and ran B2B events, and replaced external agency with in-house creative structure.
Inbound MarketingContent StrategyCRMLead CaptureRD StationB2B EventsBudget ManagementCreative DirectionCost Analysis
Junior Marketing Analyst
Structured internal communications and employee engagement, with email marketing metrics analysis.
Internal CommunicationsEmail MarketingMetrics Analysis
Junior Marketing Assistant
Created RoxCast, a public live talk show simulcast on YouTube and Twitch, and served as main point of contact with the communications agency.
Content CreationLive StreamingYouTubeTwitchBrand AnalysisAgency Management
Education
Ibmec
MBA in Marketing Management completed in-person.
George C. Marshall High School
High School Exchange Program completed in Falls Church, VA, USA.
Google Skillshop
Fundamentals of Digital Marketing course completed.
Geórgia Villas Bôas
Emotional Intelligence and Self-Management course completed.
VMEdu
Scrum Fundamentals course completed.
Universidade Salvador (UNIFACS)
Bachelor's in Communication and Marketing. Awarded best thesis of the class (1st place, Voltz Award for Communication and Marketing), with a full marketing plan and a quantitative survey of 388 respondents.
Universidade de São Paulo
Digital Marketing course completed.