Frances Will

At Universal Music Group, I lead the production and execution of events, activations, campaigns, and special projects, connecting marketing strategy with audience experience and communication goals. I manage projects end to end, from briefs, budgets, and schedules through supplier contracts and on-site delivery. I also coordinate internal teams, artists, partners, media, and suppliers to keep expectations and deliverables aligned. Previously, as a Digital Marketing Specialist at Universal Music Group, I planned digital campaigns and influencer activations for artists and music projects. I monitored performance metrics and used the findings to recommend improvements for future campaigns. My event production work has included corporate experiences for clients such as Harvard Business School, Pinheiro Neto Advogados, EF Education, Chevron, and LÍDER, as well as artistic production for Brazilian and international performers. I’m interested in projects that connect music, culture, diversity, and impact through marketing, executive production, content, and brand experiences.