Garima Agrawal

At Chaos Design, I lead digital fundraising and multi-account operations for UNICEF India and UNICEF ESAR. I delivered UNICEF India's lowest global cost of new donor acquisition, reducing CPA by an average of 18% month-on-month while managing approximately ₹2 crore in monthly media spend. I've owned UNICEF ESAR from the RFP win and market-entry strategy through creative and execution in a region with historically low donor penetration. I also managed Book Your Cargo end-to-end across creative, performance advertising, CRM, newsletters, and social, retaining the client through an internal incident. I build teams and operating systems alongside growth work. At Chaos Design, I managed a 10-person digital and creative team, hired senior performance marketers, restructured the digital function, and partnered on budgeting, financial planning, invoicing, and collections. As a founding-team operator at Indian Women in Dubai, I've grown from intern to the leadership team while helping scale a 150K+ member community across social, email, and WhatsApp. I've led product launches, strategic pivots, community programming, events, partnerships, and vendor operations.