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Jeff Prall
Looking for a jobAMCC Leads Management Product Owner
Product Owner at State Farm who launched a patented agent referral experience and improved lead conversion.
United StatesAMCC Leads Management Product Owner at State Farm
About
Product Management, Product Owner, Product Marketing Manager
At State Farm, I own the strategy and roadmap for enterprise lead-management capabilities that support agent acquisition and sales. By leading product discovery and proofs of concept for lead scoring, I helped increase closed-won rates by 3.5%–9.1% and reduce sales cycle time by approximately half a day.
I also designed and launched a real-time agent referral experience with data synchronization and duplicate-lead detection. The solution earned a U.S. patent and increased Salesforce adoption among agents.
In State Farm's acquisition marketing work, I led discovery, design, and implementation of a Live Transfer lead solution, which delivered the highest conversion rates across vendor partners. I also developed creative briefs and reviewed campaign creative to align it with acquisition objectives.
Earlier, I led the development and launch of Short- and Long-Term Disability insurance offerings and founded a dedicated small-business marketing team. I used customer insights and segmentation to shape campaigns, contributing to a 50% year-over-year increase in direct-mail volume.
Experience
AMCC Leads Management Product Owner
Own product strategy and roadmap for enterprise lead management capabilities, improving sales efficiency and lead conversion. Led cross-functional teams through discovery and delivery, achieving a 3.5%–9.1% increase in closed-won rates and a 0.5-day reduction in sales cycle time.
Product ManagementRoadmappingAgileExperimentation