Joe Nafis

At Dragonfruit Media, I edited high-performing long- and short-form YouTube content for creators and brands including Alex and Leila Hormozi, Mike Posner, Codie Sanchez, Gym Launch, and WHOOP. I focus on clear storytelling, pacing, retention, and the people and purpose behind every project. I’ve produced branded documentaries, corporate films, event coverage, and long-term time-lapse projects across Asia for Apple, Nike, Marriott, Johnson Controls, GoPro, Ford, and other global brands. My work has appeared on BBC, National Geographic, Gizmodo, and Mashable, including a four-year time-lapse documenting the construction of Shanghai Tower. As a freelance producer and cinematographer, I take projects from concept to delivery—handling creative direction, scripting, cinematography, editing, and final delivery for digital and live-event formats. I’ve also collaborated with agencies including TBWA and Ogilvy+Mather to build visual narratives around campaign goals.