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Regional Marketing Manager
Marketing leader at Anticimex who added 100 to 250 monthly leads with email and SMS reactivation campaigns.
United StatesRegional Marketing Manager at Anticimex
Led marketing for Corky's Pest Control and Official Pest Prevention brands. Created first seasonal promotion and warm-lead reactivation campaigns, adding 100 to 250 leads monthly and cutting speed-to-lead from 2 hours to 30 seconds.
Email MarketingSMS MarketingLead GenerationMarketing AutomationSegmentationKPI DashboardsBudget ManagementAgency ManagementPPCSEOConversational AI
Created multi-channel up-sell and cross-sell programs in Salesforce Marketing Cloud and rebuilt lead journeys, increasing MQLs 30% and SQLs 20%. Redesigned client self-help center and supported Salesforce enhancements.
Salesforce Marketing CloudCRMMarketing AutomationLead ScoringCustomer Journey MappingContent StrategyData AnalysisReporting
Managed a $440M loyalty program for 5,000+ partners and launched segmented campaigns to grow product adoption. Built reporting on partner sign-ups, sales growth, and program ROI.
Loyalty ProgramsChannel MarketingSegmentationCampaign ManagementData AnalysisReportingTraining
Delivered market insights for 200+ brokers, developers, and investors managing $3B+ in commercial real estate assets. Analyzed complex datasets and built new market-tracking reports and KPIs.
Market ResearchData AnalysisFinancial MetricsKPI Reportingclient support
Built the corporate strategy function for a portfolio of 3,200+ stores and evaluated M&A opportunities, supporting the Zales and JamesAllen.com acquisitions. Partnered on a 5-year roadmap that supported 5% market share growth.
Corporate StrategyM&AMarket AnalysisRoadmappingExecutive Presentation
Managed strategy and marketing initiatives for the company.
Managed product development and contributed to product strategy.
Provided market and competitive intelligence to support strategic decisions.
Completed training in Intelligence Sources and Collection Techniques at the Fuld-Gilad-Herring Academy of Competitive Intelligence.
Earned a Bachelor of Arts in English from The Ohio State University.