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João Paiva Carvalho
Looking for a jobPaid Media Manager
Paid Media Manager at Iniciativa PME Multimédia who built an automation system that cuts proposal production from days to hours.
PortugalPaid Media Manager at Iniciativa PME Multimédia
Experience
Paid Media Manager
Managed paid media strategy and campaigns for 15 SME clients across retail, hospitality, tourism, e-commerce, and professional training. Built Meta Ads and Google Ads campaigns, set up measurement with GA4 and GTM, and developed an internal automation system for client strategies.
Google AdsMeta AdsGA4Google Tag ManagerMETA PixelsConversions API (CAPI)Consent ManagementAutomation
Digital Consultant
Managed Digital Media & Analytics projects with direct client contact, developed dashboards, and presented monthly results. Contributed to strategy development and created decks for presentations and proposals.
Digital MediaAnalyticsDashboardingClient ManagementStrategyPresentation Skills
Social Media Marketing Apprentice
Created digital content for Facebook, LinkedIn, Twitter, Instagram, and TikTok. Coordinated a team of 20 international trainees to ensure weekly content production.
Social MediaContent CreationTeam CoordinationFacebookLinkedInTwitterInstagramTikTok
Digital Marketing Content Analyst
Conceived and scheduled content for Facebook, LinkedIn, and Instagram. Completed a digital marketing training programme covering Google Ads, Meta Ads, YouTube Ads, LinkedIn Ads, Google Analytics, and SEO.
Content CreationSchedulingFacebookLinkedInInstagramGoogle AdsMeta AdsYouTube AdsLinkedIn AdsGoogle AnalyticsSEO
Digital Marketing & Analytics Assistant
Built dashboards in Google Data Studio and implemented the Adverity data-extraction tool, migrating all dashboards from Supermetrics to Adverity. Reviewed data for inconsistencies and errors in dashboards and reports.
Google Data StudioAdveritySupermetricsData AnalysisDashboardingReporting
Marketing Technician
Optimised online platforms, improving structure and implementing content. Conducted a mystery-shopper study across banking branches in Portugal and performed market analysis of the insurance sector.
Online Platform OptimizationContent ImplementationMarket AnalysisData Analysis
Education
NOVA Information Management School
Master's in Data-Driven Marketing with a specialisation in Digital Marketing & Analytics.
EDIT - Disruptive Digital Education
Completed a Data-Driven Marketing & Analytics course.
Polytechnic of Lisbon - ESCS
Bachelor's in Public Relations & Corporate Communication.