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Senior Account Executive
Growth marketer at Asset Marketing Services who built customer segmentation that drove more than 4x portfolio growth in 9 months.
United StatesSenior Account Executive at Asset Marketing Services
Promoted from Junior Account Executive to Senior Account Executive in less than one year by applying marketing, segmentation, and data-analysis methods to a 500+ customer portfolio. Built a customer-segmentation system on a legacy CRM and drove more than 4x growth in individual portfolio performance within 9 months.
Customer SegmentationCRMData AnalysisMarketing AnalyticsPricing AnalyticsPortfolio Management
Directed digital growth, paid acquisition, CRM, content, and attribution strategy for long-term clients across healthcare and commercial real estate. Identified about $100,000/month in inefficient spend for a client while maintaining performance, and rebuilt Google and Microsoft Ads campaigns around stronger attribution.
Google AdsMicrosoft AdsCall Tracking Platforms (CallRail)AttributionCRMKeapSEOContent MarketingPaid SearchData Analysis
Co-founded and grew a healthcare organization to approximately $5M in annual revenue while building and owning its complete marketing function. Built the acquisition engine from scratch, including website, paid search, analytics, call tracking, CRM, and attribution, and designed a referral-marketing channel that grew to 10–12 customer acquisitions per month.
Google AdsMicrosoft AdsCRMCall TrackingAttributionWordPressContent MarketingReferral MarketingTeam Management
Co-founded a digital marketing agency, owning growth strategy, copywriting, CRM, attribution, and business development. Built a website-replication and attribution engine for a distributed sales-force client and developed marketing and CRM systems for clients from the ground up.
Digital MarketingCRMAttributionCopywritingBusiness DevelopmentLead Generation
Rebuilt lead generation via paid search and stronger ad copy after a purchased-link SEO scheme was penalized by Google. Authored a 500-page industry manual used as a content-driven acquisition tool, converting attorney readers into referral partners.
Paid SearchGoogle AdsSEOContent MarketingCopywritingLead Generation
Built a title-record and MLS-based data segmentation system to identify investment-grade properties and qualified investor buyers. Designed and executed a targeted direct-response mail campaign achieving a 3% response rate and approximately 95% callback/connection rate among respondents.
Data SegmentationDirect Response MarketingReal EstateLead Generation
Completed the ChatGPT Prompt Engineering for Developers course at DeepLearning.AI in 2026.
Completed the ChatGPT Prompt Engineering for Developers course at DeepLearning.AI in 2026.
Completed the Building with the Claude API course at Anthropic Academy in 2026.
Completed the Building with the Claude API course at Anthropic Academy in 2026.
Completed the Google AI Essentials course at Google in 2026.
Completed the Google AI Essentials course at Google in 2026.
Completed the Claude 101 course at Anthropic Academy in 2026.
Completed the Claude 101 course at Anthropic Academy in 2026.
Earned the Data Analytics Essentials Certificate from The University of Texas at Austin in 2025.
Earned the Data Analytics Essentials Certificate from The University of Texas at Austin in 2025.
Master of Arts in Communication from the University of Illinois, completed in May 2003.
Master of Arts in Communication from the University of Illinois, completed in May 2003.
Bachelor of Arts in Philosophy from California State University, Chico, completed in June 2001.
Bachelor of Arts in Philosophy from California State University, Chico, completed in June 2001.
Earned the Google IT Support Professional Certificate from Google.