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Marketing Lead (Founding Marketer)
I grow Web3 products through community, SEO, content, and demand generation.
IndiaMarketing Lead (Founding Marketer) at PayRam
Scaled merchant installations from under 10 to 1,140+ in 15 months as the founding marketer, recruiting and managing a 2-member team and external agencies against a $6,000 monthly budget. Built the Telegram community from zero to 4,000+ members and grew organic traffic 55x.
Community ManagementTelegramRedditSEOAEOContent StrategyMeta AdsEmail MarketingTeam ManagementBudget Management
Ran daily updates and moderation for a 10,000+ member Discord, grew X from 12,000 to 18,500+ followers, and wrote a weekly newsletter for 3,000+ subscribers. Designed and ran weekly trading tournaments averaging $200,000 in volume each.
DiscordNewslettersCommunity ManagementEvent ManagementKOL MarketingSEOTeam Management
Owned NFT lifecycle management for Meta Cricket League, selling 55,000 NFTs for $625,000 in 9 minutes at genesis drop and a further 18,000 NFTs across subsequent micro-drops. Designed tournament formats and prize distribution for daily competitions averaging 2,000+ players per day.
NFTWeb3Community ManagementDiscordPartnership ManagementInfluencer MarketingProject Management
Improved primary and secondary keyword rankings through competitor analysis, page audits, and link building. Grew LinkedIn followers 160% and authored a monthly newsletter for 5,000+ subscribers.
SEOContent MarketingLinkedInNewslettersHubSpotEmail Marketing
Executed white hat and black hat SEO strategies to target keywords and improve search rankings. Authored and edited 40+ whitepapers and technical documents for ICO, IEO, STO, and IDO client projects across the EU, UK, and US.
SEOWhitepapersBlockchainICOI OSTO
Researched, scripted, and oversaw production of 200+ episodes of Esports 360, India's first video-based esports news segment, later acquired by MTV India. Wrote a weekly newsletter for 35,000+ subscribers and managed offline event operations and vendor sourcing for live tournaments.
Content CreationeSportsNewslettersEvent ManagementVendor ManagementVideo Production
Integrated Master of Arts in English Studies from the Indian Institute of Technology Madras, starting in 2016.
Integrated Master of Arts in English Studies from the Indian Institute of Technology Madras, starting in 2016.