layal abilmona

Performance Marketing Specialist

Run paid media for Bayut across brands and markets, managing budgets of up to $1M. Rebuilt DV360 setups, ran a Demand Gen pilot, and launched an AR lens campaign, directing users into the conversion funnel. Built incrementality analysis into regular reporting to inform budget decisions.

Senior Executive Programmatic - Saudi Tourism Authority

Executive - Programmatic

Worked as Executive - Programmatic at Omnicom Media Group (MENA).

Intern - Programmatic

Worked as Intern - Programmatic at Omnicom Media Group (MENA).

Social Media Marketing Specialist

Worked as Social Media Marketing Specialist at Hassib Khaddaj.