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Leeza Manocha
Looking for a jobSenior Marketing Manager
A product marketing & strategy professional who turns customer insights into clear product value, compelling stories, and stronger GTM outcomes
IndiaSenior Marketing Manager at Swiggy
About
I’m looking to turn customer understanding into clear product strategy, positioning, and go-to-market direction—working cross-functionally to build products and experiences that solve real customer problems and create lasting value
Experience
Senior Marketing Manager
Led GTM and customer segmentation across a 9-city cluster, translating cohort and market insights into positioning, lifecycle journeys, regional campaigns and new customer propositions. Drove ~16% YoY GMV growth and 200+ market-specific GTM campaigns annually, while developing market intelligence frameworks that informed product and CX improvements
Go To Market StrategyCustomer SegmentationLifecycle MarketingCampaign ManagementCohort AnalysisAI First MarketingProduct PositioningCompetitive IntelligenceCross functional Leadership
Head- Product Strategy & New Initiatives
Led product strategy and GTM planning for new businesses across India, US and Europe markets. Conducted customer discovery, competitive research and demand validation to define ICPs, product concepts, positioning, market opportunities and commercial models. Evaluated portfolio bets, shaped product requirements and developed strategic partnerships.
Product Strategy
Education
Indian Institute of Management Kozhikode
Full-time MBA program with a major in Marketing and Strategy and a minor in Sales.
KEDGE Business School
MBA exchange program focused on International Brand Management.
Punjab Engineering College
Bachelor of Technology in Electronics and Communication Engineering.