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Marketing & Social Media Manager
Master’s student in Operations Research & Business Analytics focused on business development, marketing, and supply chain with B2B/B2C experience.
GermanyMarketing & Social Media Manager at Resycure
Researched 500+ companies to identify high-potential segments and generate 100+ B2B leads. Ran LinkedIn organic and paid campaigns, boosting engagement by 7% and visibility in sustainability. Improved SEO with SEMrush and AI content to grow inbound traffic. Managed projects in Asana and built HubSpot workflows with 54% open rates. Created B2B presentations and newsletters to refine messaging
LinkedIn marketingMarket ResearchSEOSEMrushHubSpotContent MarketingAsanaCanva
Founded and scaled a home decor e-commerce brand, driving 200+ orders and achieving a 2312.5% ROAS within five months through storytelling-driven multi-channel campaigns and negotiated supplier contracts to reduce costs by 12%.
EcommerceROAS optimizationDigital MarketingCopywriting
Pursuing a Master of Science in Operations Research and Business Analytics since October 2022.
Pursuing a Master of Science in Operations Research and Business Analytics since October 2022.
Completed a Bachelor of Business Administration from September 2016 to May 2021.
Completed a Bachelor of Business Administration from September 2016 to May 2021.
Prepared commercial documentation and procurement reports to improve reporting clarity and coordinated logistics and supplier engagement, achieving a 99% on-time delivery rate for customer orders.
ProcurementLogistics CoordinationDocumentationSupplier ManagementReportingExcelStakeholder Communication
Launched a mobile accessories brand and executed digital marketing campaigns that generated 1,000+ leads; implemented sales tracking and KPI systems to enable data-driven forecasting and redesigned packaging to strengthen brand identity.
Digital MarketingLead GenerationSales TrackingKPI MonitoringExcelPackaging DesignContent CreationBrand Strategy
Developed and launched a digital platform connecting students with tutors, establishing scheduling and communication systems to ensure reliable service delivery and initial customer acquisition.
Platform DevelopmentOperationsCustomer AcquisitionScheduling SystemsProduct LaunchOutreachCommunication Skills