Malwina Jabłońska

Business Development Lead, B2B Growth & Sales

Defined ICPs, target segments, buyer roles and qualification criteria for a B2B growth plan. Built and optimized the B2B sales approach and developed sales enablement materials and qualification frameworks.

ICPSegmentationSales EnablementB2B SalesOutreachQualification Frameworks

Business Development Manager, Enterprise GTM

Led Polish enterprise acquisition for CX outsourcing and AI automation, aligning account priorities with delivery teams. Increased sales-qualified lead volume by optimizing outbound across email, LinkedIn, and calling, and closed a seven-FTE enterprise contract worth PLN 91K per month.

Enterprise SalesOutboundEmailLinkedInCallingSales Qualified Leads (SQL)Account ManagementProposalsProcurement

Business Development Manager, SaaS GTM & Market Entry

Developed market-entry and GTM plans for up to four SaaS, AI, and technology clients concurrently, covering ICP, segmentation, positioning, and target-account selection. Managed two BDRs and coordinated LinkedIn, email, webinar, and paid campaigns, delivering 12 qualified meetings per month against a target of nine.

GTM StrategyMarket EntryICPSegmentationPositioningTarget Account PrioritizationBDR ManagementLinkedInEmailWebinarsPaid Media CampaignsBuying GroupsOutreach

Sales Assistant

Prepared quotations and proposals, handled customer enquiries, and supported repeat business.

Service Desk Manager, Backup Role

HCL Technologies

Tracked SLAs and KPIs, distributed workloads, documented service processes, and supported team training.

SLAKPIsWorkload DistributionProcess documentationteam training