Loading profile…
Loading profile…
Product Marketing Specialist
Product marketer with 8+ years in B2B SaaS and fintech, most recently leading go-to-market and adoption campaigns at FormPiper.
ColombiaProduct Marketing Specialist at FormPiper
Led go-to-market for new and existing features of a consumer-financing platform for US retailers. Supported integration launches with 50+ lender partners, ran merchant adoption campaigns and in-app onboarding flows in Userflow, ran the customer newsletter with A/B testing, and kept Product, Sales and Marketing aligned.
Go To Market StrategyMarket ResearchProduct PositioningCross functional Alignment
Product marketing manager for the Workforce Engagement Management suite. Ran launch campaigns across email, blog and webinars with the demand gen team, built sales enablement, and drove 20% feature adoption in the launch quarter. Identified the opportunity for AI-powered forecasting and built its go-to-market strategy.
Competitive AnalysisCustomer ResearchProduct StrategyGo To Market StrategySales EnablementProduct Positioningroadmap alignmentFeature PrioritizationMessaging
Developed positioning strategy informed by competitive market analysis. Created thought leadership content and brand strategy positioning company as technology service provider.
Competitive AnalysisPositioning StrategyThought LeadershipContent StrategyBrand StrategyWhitepapersCase StudiesBlogging
Managed content production team of 5-8 contractors to deliver B2B SaaS content aligned with product strategy. Executed SEO-driven content strategy informed by market research, boosting organic traffic.
Content StrategySEOTeam ManagementB2B SaaSProduct StrategyMarket ResearchBrand MessagingContent Production
Grew from Customer Success Manager to Digital Content Manager to Marketing Program Manager at a B2B demand generation agency. Ran multi-channel content and SEO programs for international clients, increasing audience engagement by 15%, and managed client communications and project timelines.
Demand GenerationContent StrategySEOCampaign Management
Master of Entrepreneurship and Innovation from the University of Queensland, completed in 2024.
Master of Entrepreneurship and Innovation from the University of Queensland, completed in 2024.
Specialist in Creative Intervention from Colegiatura Colombiana, completed in 2014.
Specialist in Creative Intervention from Colegiatura Colombiana, completed in 2014.
Completed four courses from the Google Project Management Certificate: Foundations of Project Management and Project Initiation (April 2025), Project Planning (October 2025) and Project Execution (November 2025).
Completed four courses from the Google Project Management Certificate: Foundations of Project Management and Project Initiation (April 2025), Project Planning (October 2025) and Project Execution (November 2025).
Bachelor of Graphic Design from Universidad Pontificia Bolivariana, completed in 2011.
Bachelor of Graphic Design from Universidad Pontificia Bolivariana, completed in 2011.
Completed the AI Fluency: Frameworks & Foundations certification from Anthropic in May 2026.
Completed the AI Fluency: Frameworks & Foundations certification from Anthropic in May 2026.
Completed the Introduction to Claude Cowork certification from Anthropic in May 2026.
Completed the Introduction to Claude Cowork certification from Anthropic in May 2026.
Completed the Claude 101 certification from Anthropic in April 2026.
Completed the Claude 101 certification from Anthropic in April 2026.