Maria Alarcon

I'm partnering with executive leadership at Industrias de Envases S.A. to advance strategic priorities, operational improvement, KPI performance, and cross-functional execution. I implemented a real-time performance monitoring system for key operational metrics. I lead transformation and efficiency initiatives from definition through execution. One compressed-air modernization project reduced grease-related tube contamination from 37% to 4%, cut energy consumption per 1,000 tubes by 11%, and generated approximately €17.5K in annual savings. Previously, I led growth and demand generation for Carvajal Tecnologia y Servicios' E-Business unit across Colombia and Peru. My Google Ads and Meta campaigns contributed to approximately 200% pipeline growth versus target and ROI above 200%, while full-funnel CRO and A/B testing improved MQL-to-SQL conversion by 5%. My experience also spans finance and business operations at Transportes Especiales Mejisa and founding a DTC fashion brand, Nerita Beachwear by MAA. I bring an end-to-end view of how businesses grow, operate, and scale.