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Marketing Automation Manager
I build marketing automation, Salesforce integrations, and lifecycle campaigns that improve pipeline visibility and conversion.
IndiaMarketing Automation Manager at Storyblok GmbH
Part of the implementation team for Clay, an AI-powered GTM platform. Utilizes AI-driven agentic intelligence to run focused campaigns based on intent signals, behavioral data, and account insights.
PardotSalesforceAIClayLead NurturingCampaign Management
Stood up new HubSpot marketing automation tool and integrated with CRM, ZoomInfo, GoToWebinar, and SurveyMonkey. Defined lead flow processes and executed integrated marketing campaigns.
HubSpotSalesforceZoomInfoGoToWebinarSurveyMonkeyVidyardLead ScoringABMGDPRUTM trackingMarketing AutomationCampaign Management
Stood up new Pardot marketing automation tool and migrated data including landing pages, assets, forms, emails, and preference centers. Integrated with Salesforce, social platforms, Webex, Vidyard, ZoomInfo, and SurveyMonkey.
PardotSalesforceMarketing AutomationData MigrationIntegrationLead ScoringABMGDPRUTM trackingCampaign ManagementCventPure Chat
Set up and executed marketing campaigns through Eloqua/Pardot, implemented lead scoring, UTM tracking, and drip nurture campaigns. Administered Salesforce and marketing automation, trained sales team, and developed reports and dashboards.
EloquaPardotSalesforceMarketing AutomationLead ScoringUTM trackingHTML CSSChange ManagementTrainingJiraDemandToolsZoomInfoOktopostGoogle AnalyticsABMSocial Media
Managed email campaigns and webcasts through Marketo/HubSpot, executed social media and paid ads, and designed lead flow processes. Administered Salesforce, Marketo, and HubSpot, and developed reports and dashboards.
MarketoHubSpotSalesforceMarketing AutomationSocial MediaGoogle AdsLinkedIn AdsLead ScoringWebhooksDiscoverOrgGoogle AnalyticsSEOEvent ManagementData Quality
Conducted secondary market research using Hoovers, Factiva, One Source, BoardEx, and other tools. Provided industry insights and in-depth analysis of target companies to support client relationships and marketing programs.
Market ResearchSecondary ResearchCompetitive IntelligenceIndustry AnalysisCustomer Relationship Management
Identified business development opportunities and executed marketing programs using Salesforce. Provided competitor analysis and synthesized data to develop insights on financial and strategic aspects of business.
Market ResearchSalesforceCompetitive AnalysisSecondary ResearchData AnalysisTeam Management
Pursued an MBA with a specialization in Marketing.
Completed a Master of Science degree.
Earned a Diploma in Graphic and Web Designing.