Mercy kamau

I’m a creative, results-driven Social Media Manager & Content Marketer with 4+ years managing digital content across B2B and B2C. I focus on brand storytelling, community engagement, and turning audience insights into better-performing posts. In my recent roles, I’ve managed B2B LinkedIn content, built thought-leadership and newsletter-driven engagement, and created brand-aligned content for platforms like LinkedIn, Facebook, and Instagram. I also handle content calendars, reels/captions, and follower interaction plans designed to grow visibility and engagement. I bring a strong performance and optimization mindset—analyzing metrics, adjusting content strategies, and strengthening messaging consistency across digital touchpoints. I’ve also supported ad campaign creation and built community rapport through tailored, on-brand storytelling. Beyond social media, I’ve worked as a content writer for B2B manufacturing and technology topics, collaborated with editorial teams on publishing schedules and SEO keywords, and produced luxury and pop-culture news content. I’m certified in Meta Social Media Marketing, Google Digital Marketing Fundamentals, and HubSpot Content Marketing.