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Mouhamed Sarr
Open to opportunitiesMedia Buyer Junior
I optimize Meta Ads campaigns, improving e-commerce ROAS through creative testing and audience targeting.
SenegalMedia Buyer Junior at Leadscale Agency
About
I've managed and optimized Meta Ads campaigns at Leadscale Agency, handling an advertising budget of up to €10,000 for lead generation and e-commerce campaigns.
I tested more than 30 ad creatives, improved average e-commerce ROAS from 1.8x to 3.2x, and used cold and warm audience targeting to improve campaign performance.
I also set up Meta Pixel conversion tracking and deliver weekly performance reports using metrics including CTR, CPC, CPM, CPA, and ROAS.
Experience
Media Buyer Junior
Managed and optimized Meta Ads campaigns with a budget of 10,000 EUR, designed and tested over 30 ad creatives, and increased average ROAS from 1.8x to 3.2x on e-commerce campaigns. Implemented Meta Pixel and conversion tracking, and produced weekly performance reports for clients.
Facebook AdsMeta Business SuiteBudget ManagementROASA B TestingPerformance AnalysisAudience TargetingPixelConversion TrackingReporting
Education
Leadscale Agency
Completed a certified Media Buyer training program focused on Meta Ads campaign management, including budget handling and performance optimization.