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Digital Media Buyer
I’m a data analyst turning SQL , Excel and Power BI into actionable business insights.
ColombiaDigital Media Buyer at Within CO Functions
Conduct daily spend analysis across client accounts to identify performance trends and reallocate budgets toward higher-yield opportunities. Designed and automated budget allocation models for key accounts (Movado, The Container Store) to deliver clear recommendations for non-technical stakeholders.
Spend AnalysisSQLData AutomationData AnalysisPerformance MetricsResource Optimization
Built end-to-end BI solutions in Power BI to track operational and management KPIs using DAX and Power Query. Developed executive dashboards and automated recurring reporting to improve leadership visibility through continuous performance monitoring.
Power BIDAXPower QueryBI dashboardsData ModelingKPI ReportingSQLData Visualization
Led a data integration initiative consolidating 19,036 records into 1,396 canonical items using SQL, improving data governance for environmental compliance and multi-billion COP contracts. Automated cross-database validation workflows (SAP ERP/Excel/SharePoint) to reduce validation time from 75 to 3 minutes (~25×).
SQLData IntegrationData GovernancePower QueryVBAData ValidationIDEAM CrosswalkExcel
Conducted market surveillance using Bloomberg and built consulting cases using structured quantitative analysis. Supported financial intelligence initiatives and analysis projects using data-driven methodologies.
Quantitative AnalysisFinancial ModelingData AnalysisReportingProblem Solving
Optimized CRM and leasing-related databases (OnBase, Si-Leasing) to support sales tracking and reporting. Automated recurring reports, reducing operating time by 80% and exceeding the team BI KPI by 60%, and delivered training sessions that achieved 4.5/5 NPS.
CRM ReportingDatabase OptimizationSQLExcel AutomationPower BIRecurring ReportingTraining EnablementKPI TrackingData Quality
Dual degree program in Business Administration and Finance at Pontificia Universidad Javeriana, expected graduation in 2026.
Dual degree program in Business Administration and Finance at Pontificia Universidad Javeriana, expected graduation in 2026.