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Paula Sabater
Open to opportunitiesCreative Director
I build bold brands, campaigns and content strategies across global B2B SaaS and consumer markets.
SpainCreative Director at Alpega Group
About
I lead Alpega Group’s global creative vision, content strategy and rebranding across a B2B SaaS portfolio spanning 10+ European markets. I direct multidisciplinary teams to deliver high-impact campaigns with consistent brand narratives.
At Canva, I created localised B2B and B2C content for its Spain launch, contributing to the second-highest template downloads in Europe. The launch achieved 52.5% monthly active users, with one in eight Spaniards using Canva.
I’ve also led go-to-market and brand launches for six startups at Mutter Ventures, creating names, content, ads, websites, apps and social media across SaaS, ed tech, legal tech, gaming, pet care and bikes.
Across Havas, DDB, Leo Burnett, Del Campo Nazca Saatchi & Saatchi, Publicis and JWT, I’ve crafted 360° campaigns, built creative teams and earned recognition from Cannes, London Festival, El Ojo de Iberoamérica and more. I use AI to explore faster, scale ideas and push creative work further.
Experience
Creative Director
Lead the global creative vision, content strategy, and rebranding of Alpega's B2B SaaS portfolio, ensuring brand consistency across 10+ European markets. Direct a multidisciplinary creative team in the end-to-end production of high-impact B2B campaigns.
Creative DirectionBrand StrategyContent StrategyB2BSaaSTeam LeadershipCampaign Management