Petrah Wanjiku

I’m a Sales Development & CRM Operations Specialist with 2+ years of experience driving B2B lead generation, prospect engagement, and pipeline growth using HubSpot. I love being the first point of contact—turning inbound curiosity into qualified pipeline through sharp needs assessment and objection handling. I’ve delivered a 40% increase in qualified sales appointments through multi-channel outreach, AI-assisted research, and automated follow-up systems. For high-intent prospects, I prepare detailed pre-meeting research briefs and consistently earn strong sales feedback on lead quality and meeting readiness. On the operations side, I architect and maintain HubSpot CRM systems—ensuring 100% data integrity through property mapping, deduplication, and pipeline hygiene. I also leverage AI tools like ChatGPT and copy assistants to improve speed and consistency in outreach drafting and deal summarization. I build systems that keep revenue moving: automated follow-up sequences that recovered 18% of previously lost opportunities and improved appointment show rates by 25%. Whether it’s HubSpot/Klaviyo customer journeys, data-driven segmentation, or HTML/CSS-led email optimization, I focus on measurable outcomes and continuous feedback loops.