Philip Johnson

Independent Consultant, DTC Growth & AI Search Visibility

Advises Shopify subscription brands on AI search visibility, technical SEO, lifecycle, and conversion, delivering audit-to-implementation programs covering site copy, redirect mapping, lifecycle flows, and review generation.

AI Search VisibilityTechnical SEOShopifyLifecycle MarketingConversion Rate OptimizationWebsite CopywritingRedirect ManagementReview Generation

Director of Growth & DTC

Grew revenue 9% YoY through H1 2026 against a contracting DTC wine category, lifting subscription and inbound from 57% to 61% of DTC net sales. Increased member LTV 15.5% YoY and built a $12M driver-based company forecast.

Google AdsPerformance MaxMeta AdsCohort AnalysisLifecycle SegmentationA B TestingEmail HoldoutsAirtableMake.ComClaudeForecastingP&L management

Head of Digital Marketing

Cut subscriber acquisition cost 36% by reallocating Google Search spend from branded to non-brand and competitor terms. Grew DTC revenue 16% over 14 months and doubled owned-channel revenue share by building email and SMS lifecycle infrastructure in Klaviyo.

Google AdsSearch MarketingKlaviyoEmail MarketingSMS MarketingLifecycle MarketingSegmentationRetention

Senior Growth Lead

Filled 100 bootcamp seats and doubled corporate leads, running acquisition across LinkedIn, X, and cold email outreach.

LinkedIn AdvertisingX AdvertisingCold EmailLead GenerationMarketing Bootcamp

Founder

Founded and managed a residential construction company, overseeing operations and growth.

Director of Growth Marketing

Reduced customer CAC 20% by shifting Meta optimization from purchase to email capture and converting leads through email and SMS. Managed paid media over $1M per month at peak as the business scaled to a $36M annualized run rate.

Meta AdsEmail MarketingSMS MarketingCAC ReductionIncremental TestingHoldout TestingCohort AnalysisAttribution ModelingTeam LeadershipTV and Radio CampaignsYouTube Ads

Senior Growth Manager

Added 1 million email subscribers in 12 months through YouTube and Meta acquisition campaigns. Lifted 90-day first-purchase conversion 40% through cumulative A/B testing of acquisition experiences and onboarding.

YouTube AdsMeta AdsEmail MarketingA B TestingConversion Rate OptimizationGoogle AdsData Capture Optimization

Growth Marketing Manager

Generated 248% ROAS across Meta, Snapchat, and Pinterest while driving 100K+ iOS and Android app installs across domestic and international markets, using AppsFlyer for install campaigns.

Meta AdsSnapchat AdsPinterest AdsAppsflyerApp Install CampaignsROAS optimization

Director of Digital Media Management

Grew program enrollment 60% through multichannel acquisition strategies.

Multi Channel AcquisitionEnrollment GrowthDigital Media Management