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Rajani Murthy
Looking for a jobDirector — Integrated Media
I build integrated retail media, marketplace growth, and measurement programs across global consumer brands.
IndiaDirector — Integrated Media at GroupM
About
At GroupM, I lead integrated media for Amazon Fresh, Amazon Pay, and Amazon Business, managing a ₹70 Cr+ annual portfolio and a ₹47 Cr+ AGIF Sale campaign. I also jointly led the Prime Day 2025 campaign team and launched Amazon Now in India.
I've built growth across both agency and brand environments, scaling marketplace and digital revenue to ~₹78 Cr for Elle and Unlimited Brands at Arvind Lifestyle Brands. I built NNNOW.com, Arvind's consolidated D2C storefront, contributing ₹30 Cr in revenue.
At Tally, I increased online revenue by 40% and shortened the lead-to-revenue cycle by 23% through funnel, CX, CRM, and lead-management optimization. I also led GTM planning for TallyPrime 4.0 and 5.0 and built a consent and privacy framework for the measurement stack.
Across Dentsu, InMobi, Google, Hearst Digital Agency, and Blue Track Media, I've managed performance investment, MarTech roadmaps, campaign operations, and cross-market teams across India, SEA, the US, EMEA, and LATAM. I bring a measurement-first, test-and-learn approach spanning retail media, clean rooms, CDPs, tracking, privacy, and full-funnel growth.
Experience
Director — Integrated Media
Lead integrated media strategy, planning, and buying for Amazon Fresh, Amazon Pay, and Amazon Business, managing a ₹70 Cr+ annual portfolio. Jointly led the Prime Day 2025 campaign team and led the brand launch of Amazon Now.
Media PlanningMedia BuyingAmazon AdsAmazon DSPCampaign Management