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Data Analytics Lead
Data Analytics Lead specializing in product analytics, experimentation, and customer intelligence to drive growth.
BrazilData Analytics Lead at Banco BV
Led an analytics squad (3–6 members) to drive growth and digital journey optimization for financial products. Designed conversion funnel improvements and a customer communication optimization model, executing A/B tests and attribution to improve conversion rates and reduce CAC.
LiderançaModelagem De DadosLiderança De EquipeAzure DatabricksMarketing Mix ModelingEngenharia De DadosGrowth HackingKPI Panels
LiderançaModelagem De DadosGrowth StrategyLiderança De EquipeMarketing AttributionAzure DatabricksMarketing Mix ModelingEngenharia De DadosDashboardingGrowth HackingKPI PanelsInteligência Artificial
Led advanced analytics and A/B testing experiments to optimize digital journeys for credit products and digital accounts. Supported scaling a digital account product and defined KPIs and event tracking for data-quality and measurement accuracy.
Modelagem De DadosAzure DatabricksMarketing Mix ModelingEngenharia De DadosGrowth HackingKPI PanelsA B TestingKPIsData QualityEvent TrackingFunnel Optimization
Modelagem De DadosGrowth StrategyAzure DatabricksMarketing Mix ModelingEngenharia De DadosGrowth HackingKPI Panels
Modelagem De DadosGrowth HackingKPI Panels
Monitored and analyzed performance of digital card products to identify growth opportunities. Built KPI dashboards and provided data-driven insights based on user behavior analysis to support product decisions.
Modelagem De DadosDashboardingGrowth HackingKPI Panels
Supported business intelligence activities for digital products at Itaú Unibanco. Contributed to analytics work using BI and data analysis capabilities.
Modelagem De DadosGrowth HackingKPI Panels
- Coordinated marketing initiatives within the Marketing Division, developing and executing campaigns in collaboration with cross-functional teams.
- Contributed to a research project on reverse logistics, focusing on computer supply chains and environmental sustainability.
- Started as a Trainee in the Quality Division (during its implementation phase) and was later promoted to Quality Analyst, contributing to the structuring and development of the area.
- Contributed to initiatives such as workshops, competitions, and talks with Inquietos, aiming to foster an entrepreneurial mindset among university students and the local community.
- Participated in an international exchange program in Veracruz, Mexico, actively engaging in community and cultural initiatives as a Brazilian peace ambassador.
Completed an MBA in Big Data (Data Science) at FIAP from 2019 to 2020.
Completed an MBA in Big Data (Data Science) at FIAP from 2019 to 2020.
Earned a Bachelor’s degree in Computer Science at Universidade Federal do ABC from 2014 to 2018.
Earned a Bachelor’s degree in Computer Science at Universidade Federal do ABC from 2014 to 2018.
Participou do Lean Enterprise Summer Program na University of Tennessee, Knoxville (UTK), liderando uma equipe de consultores na Great Lakes Boat Top durante o processo de implementação de seu sistema ERP.