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RiChA SaXenA
Open to opportunitiesMarketing Consultant
I build consumer health and wellness brands from insight to market.
IndiaMarketing Consultant at Moët Hennessy India
Experience
Marketing Consultant
Lead the champagne and sparkling wine portfolio in India, owning brand strategy, positioning, and communications for premium international brands. Drive digital transformation, including social, content, and e-commerce go-to-market.
Brand StrategyPositioningCommunication SkillsDigital TransformationSocial MediaContent MarketingEcommercePremium Marketing
Marketing Director
Leading marketing for functional beverage brand Hadō and premium heritage rice brand SWAH, building both from the ground up. Defined positioning, brand architecture, packaging, pricing, and GTM strategy across retail, D2C, and quick commerce.
Portfolio ManagementNew Product LaunchesGTM StrategyD2CConsumer ResearchContent CreationCampaign Optimization
Marketing Director (Founding Team)
Led marketing for Hadō, a functional beverage brand, and SWAH, a premium heritage rice brand, reporting directly to the founder. Owned P&L for both brands, building them from the ground up including positioning, brand architecture, identity, packaging, pricing, and go-to-market across retail, D2C, and quick commerce.
P L OwnershipBrand BuildingPositioningBrand ArchitecturePackagingPricingGo To MarketD2CQuick CommerceRetailPRAgency ManagementAI Tools
Marketing Manager – Scotch, Malts & Gins Portfolio
Delivered 15% YoY sales growth through integrated marketing, premium partnerships, and consumer experiences. Increased brand awareness by 600 bps and spontaneous recall by 200 bps through regional luxury marketing playbooks.
Integrated MarketingPremium PartnershipsConsumer ExperienceBrand AwarenessPREarned MediaExperiential MarketingCampaign ManagementMedia PlanningInfluencer Marketing
Global Brand Manager – Lifebuoy
Led the Lifebuoy portfolio across India and South Asia, driving brand strategy, innovation, communications, and media planning. Spearheaded the relaunch of the core portfolio, delivering a 6% market share gain within three quarters.
Brand StrategyInnovationCommunication SkillsMedia PlanningMarket Share GrowthSanitizer InnovationATLDigitalCampaignsRegulatory Compliance ReviewAgency Management
Assistant Brand Manager – Lever Ayush
Played a foundational role in building Unilever's first Ayurvedic masterbrand across soaps, toothpaste, skincare, and haircare, working with Ayurvedic doctors on expert-backed claims. Led pricing, portfolio architecture, and integrated 360° campaigns.
Brand BuildingAyurvedic ProductsPricingPortfolio Architecture360° Brand CampaignsCommunication StrategyInnovation Strategy
Senior Brand Executive – Kissan
Managed the Kissan Jam and Ketchup portfolio, delivering sustained double-digit growth and strengthening category leadership. Led the Kissanpur campaign and an extensive PR programme, lifting brand trust by 2,400 bps and delivering a 400 bps market share gain.
Brand ManagementCategory LeadershipPRCampaign ManagementMarket Share GrowthProduct LaunchKissan MayonnaiseKissan Soya Drink
Senior Executive – Marketing & Corporate Communications
Managed ATL, BTL, and in-store marketing and agency partners. Launched a regional oral care campaign in Gujarat, delivering a 300 bps market share gain within six months.
ATLBTLIn Store MarketingAgency ManagementCampaignsMarket Share Growth
Executive – Marketing & Corporate Communications
Supported integrated marketing for Oberoi Garden City, Oberoi Mall, and Oberoi International School. Managed corporate communications, PR, and internal branding.
Integrated MarketingCorporate CommunicationsPREmployee Branding
Education
Indian Institute of Management Bangalore
Completed the Executive General Management Programme at the Indian Institute of Management Bangalore in 2017.
Completed the Executive General Management Programme at the Indian Institute of Management Bangalore in 2017.
IIM Bangalore
Completed the Executive General Management Programme at IIM Bangalore in 2017.
Completed the Executive General Management Programme at IIM Bangalore in 2017.
MET Institute of Management
Pursued an MBA in Marketing at MET Institute of Management from 2006 to 2008.
Pursued an MBA in Marketing at MET Institute of Management from 2006 to 2008.
Mumbai University
Earned a Bachelor of Mass Media in Advertising from Mumbai University from 2003 to 2006.
Earned a Bachelor of Mass Media in Advertising from Mumbai University from 2003 to 2006.
MICA
Completed an Advanced Certificate in Digital Marketing & Communication from MICA in collaboration with upGrad.
D/Passport
Completed the D/Passport certification in Metaverse & Web3.