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Regional General Manager
Ejecutivo Senior con experiencia internacional liderando equipos estrategias de mercadeo, desarrollo comercial y crecimiento de negocios en compañías.
GuatemalaRegional General Manager at Close Up International
Led comprehensive restructuring of the regional operation, creating Customer Service, CRM, Technology, and Sales areas. Designed annual budget and 2026 strategic plan, implementing initiatives to achieve projected 11% growth after four years of stagnation.
Strategic PlanningBudgetingCRMorganizational restructuringCross functional LeadershipBusiness Development
Developed a new sales project, new distributors for product lines, and new processes and training programs.
Sales Strategydistribution managementTrainingProcess Improvement
Defined regional marketing strategy for priority portfolios, led product launches and promotional plans, and managed marketing budgets and investment priorities. Coordinated Sales, Medical, Finance, Supply Chain, and Regulatory Affairs teams.
Marketing StrategyProduct LaunchBudget ManagementCross functional Coordination
Managed Gynecology, Urology, and Osteoporosis portfolio, including licensed lines from Lilly and Amgen. Led new product launches, implemented the company's first digital public relations campaign, and developed new distribution lines.
Product ManagementPortfolio ManagementProduct LaunchDigital PRDistribution StrategyCross functional Leadership
Handled business development for Central America and the Caribbean, designing commercial and growth strategies. Developed strategic alliances and provided commercial consulting and training for companies.
Business DevelopmentStrategic PlanningConsultingTrainingStrategic Alliances
Responsible for commercial and marketing strategy for the CAC region, including comprehensive portfolio management, commercial strategies, license management, and budget administration. Led sales and marketing teams and coordinated regional launches.
Portfolio ManagementCommercial StrategyBudget ManagementSales LeadershipMarketing StrategyLicense Management
Reorganized the marketing department, successfully relaunched operations in Ecuador, and led commercial restructuring in Colombia with significant sales growth. Developed new investment projects.
Marketing StrategySales Growthorganizational restructuringInvestment Planning
Business Development
Assisted in brand and marketing management for Kellogg's Central America.
Brand ManagementMarketing
Bachelor of Science in Management with a concentration in Marketing. Coursework and experience included strategic planning, regional portfolio management, product launches, and development of commercial strategies.