Loading profile…
Steve Sarsfield
Looking for a jobContent and Product Marketing
Product marketer at MariaDB reshaping content for LLMs, SEO, and human readers after building Ocient’s go-to-market engine.
United StatesContent and Product Marketing at MariaDB
Experience
Content and Product Marketing
Rebuilt MariaDB's content strategy focusing on modern editorial operations and restructured core web content to engage large language models, traditional SEO, and human readers. Designed and implemented an editorial workflow in Jira, streamlining the content publication process.
Content StrategySEOLLM OptimizationEditorial OperationsJira
Director, Product Marketing
Built the company's first structured go-to-market engine for feature releases, introducing repeatable messaging, sales enablement, and launch discipline. Created urgency in stalled enterprise deals by conducting competitive analysis and equipping sales with narratives that reframed the 'why now' objection.
Go To Market StrategySales EnablementCompetitive AnalysisB2B SaaSProduct MarketingThought Leadership
Senior Product Marketing
Managed a team of eight product marketing professionals and had P&L responsibility for $1 million annual marketing spend. Built messaging and competitive battlecards that enabled sales to win against better-funded rivals, and led cross-functional launch planning and a tiered sales-enablement content system.
Team ManagementP&L managementCompetitive Battle CardsSales EnablementProduct LaunchMessagingPositioning
Product Marketing Manager
Boosted analyst coverage of AnzoGraph by 105% through strategic performance growth initiatives. Translated complex graph-database technology into clear, buyer-ready messaging that enabled enterprise and OEM sales teams to sell to non-expert buyers.
Analyst RelationsGraph DatabasesProduct MarketingSales EnablementWebinarsW3C Standards
Previous Experience
Enhanced global product adoption and onboarding for enterprise software using technical skills and GTM strategy.
Product AdoptionOnboardingGo To Market StrategyEnterprise Software
Previous Experience
Enhanced global product adoption and onboarding for enterprise software using technical skills and GTM strategy.
Product AdoptionOnboardingGo To Market StrategyEnterprise Software
Previous Experience
Enhanced global product adoption and onboarding for enterprise software using technical skills and GTM strategy.
Product AdoptionOnboardingGo To Market StrategyEnterprise Software