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Product & Content Designer
Visual designer at VML creating compliant Janssen/TREMFYA® medical content and 250+ production pieces.
BrazilProduct & Content Designer at Independent
Freelance medical and scientific content design alongside full-time positions, with active clients including Instituto Jô Clemente, Universo Visual, Cophella, UnaSUS, and Unifesp + Fapesp research publications.
Medical Content DesignContent DesignCourse DesignEditorial DesignPrint DesignSocial Media Design
Produced the bot's copywriting manual and owned the end-to-end architecture of the entire flow ecosystem for Ford Brazil, including car launches, quote flows, dealer flows, and event flows. Monitored bot performance through Botmaker and led a full audit of existing flows.
Conversational DesignUX WritingInformation ArchitectureBotmakerFlow ArchitectureCopywritingStakeholder ManagementAgile Scrum
Delivered 250+ pieces over 4 years of sprint-based production for the Janssen Client (TREMFYA®), owning visual hierarchy and usability decisions for medical data layouts within pharmaceutical fair-balance constraints. Introduced mobile-first responsive email, animated GIFs, and contextual mockup presentations.
Visual DesignRegulated ContentPharmaceutical ComplianceSprint DeliveryResponsive DesignMobile FirstInDesignIllustratorPhotoshopAcrobatCross Browser Testing
Adapted class content to each group's needs, planned and organized pedagogical activities, and closely tracked children's development, referring cases to the psychology team and program supervision. Progressed from facilitator to leading a small team of volunteers.
TeachingCurriculum DevelopmentChild DevelopmentVolunteer Management
Built the complete identity for Tede, Unifesp's first fully online degree program, including brand identity, visual system, navigation architecture, and learning experience design. Also provided layout and data visualization for Unifesp's institutional Management Report and designed course navigation architecture in collaboration with faculty.
UX DesignBrand IdentityCreative DirectionInformation ArchitectureLearning Experience DesignData VisualizationEditorial DesignFigmaAdobe Creative Suite
Developed graphic art for social media channels and created, developed, and laid out printed and online materials, including packaging design, brandbooks, and web ads. Performed image treatment and manipulation.
Graphic DesignSocial Media DesignPackaging DesignBrandbooksOnline AdvertisingImage TreatmentPhotoshopIllustrator
Postgraduate studies in User Experience at Universidade Anhembi Morumbi, completed in 2020.
Postgraduate studies in User Experience at Universidade Anhembi Morumbi, completed in 2020.
Postgraduate studies in Communication and Marketing at FMU, completed in 2016.
Postgraduate studies in Communication and Marketing at FMU, completed in 2016.
Bachelor's degree in Graphic Design from FMU, completed in 2012.
Bachelor's degree in Graphic Design from FMU, completed in 2012.