Terrence Thomas

Senior Sales Agent & Marketing Consultant

Licensed Arizona Property & Casualty and Life & Health agent at one of the largest independent agencies in the U.S.; quote and place personal home and auto coverage. Build target-market prospect lists, quote-intake tools and follow-up campaigns for home, auto and commercial auto prospects.

InsuranceLead GenerationSalesMarketingProperty And CasualtyLife and Health

Contractor & Consultant

Represent financial services, education and digital marketing for the Force Writers Room, collaborating with Hollywood screenwriters, active-duty military and cybersecurity technologists on future-operations scenarios for the U.S. Navy and Department of Defense.

ConsultingFinancial ServicesEducationDigital MarketingCollaboration

Advisor, Financial Services & Insurance

Advised and presented solutions as the financial services and insurance representative, giving employer-side perspective on talent pipelines and workforce programs.

AdvisoryFinancial ServicesInsuranceWorkforce Development

CMO & Co-Founder (Owner)

Delivered performance marketing and lead-generation programs for clients including Southern New Hampshire University, Archer Education, Education Dynamics, Bird Dog Media and Leadventures.

Performance MarketingLead GenerationDigital Marketing

CMO & Managing Director

Grew a self-funded payments and lifestyle platform from zero to $44M in revenue with no VC, angel or PE capital. Doubled education services revenue to $10M during a period of declining enrollment through marketing automation, SEO, SEM, social and analytics; managed 12 staff in the U.S. and overseas.

Marketing AutomationSEOSEMSocial MediaAnalyticsTeam Leadership

CEO & Founder

Founded and bootstrapped the web's largest directory of military and veteran discounts (200K members, $150K revenue); sold to ID.me in 2014 for 1.5x revenue, more than 10x initial investment.

entrepreneurshipBusiness DevelopmentDigital MarketingDirectories

SVP, Marketing

A Place for Mom

Doubled revenue from $7.5M to $15M in one year at 35% margin with a branded national TV lead-gen campaign featuring a celebrity spokesperson. Increased lead volume 327% while cutting cost-per-lead 67%; lifted unaided brand awareness 6x.

Lead GenerationBrand MarketingTV AdvertisingSEOSEMCPL (Cost Per Lead)

EVP, Marketing Operations

Education Dynamics

Helped grow revenue from $3M to $180M in six years through organic growth and three acquisitions, creating the largest enrollment and retention marketing company serving higher education. Oversaw a $110M budget and 44 staff, delivering 18 straight quarters of revenue and profit growth.

Marketing OperationsBudget ManagementTeam LeadershipGrowth StrategyDigital Marketing

Surface Warfare Officer / Assistant Professor of Naval Science

U.S. Navy (Active Duty & Reserve)

Electronic Warfare, Main Propulsion and Training Officer, USS Belleau Wood; led a team of 55 across two 1MW power and propulsion plants at age 25; ranked top junior officer two consecutive years; taught naval science at Prairie View A&M, Rice and the University of Houston; promoted to Lieutenant Commander, Naval Reserve.

LeadershipTrainingElectronic WarfarePropulsionNaval Science

Vice President, Online Acquisitions

Citigroup – Citi Cards

Made the web a top acquisition channel, driving 1.1M+ new credit cards worth $120M in five-year LTV/NPV and winning more accounts than direct mail. Added $80M profit from new customers over two years while overseeing a $120M budget and 10 employees.

Digital AcquisitionDigital MarketingBudget ManagementTeam LeadershipCredit Card Marketing

AVP, Direct Auto Product Manager

JPMorgan Chase Auto Lending

Led development of a $25M direct-to-consumer auto loan multichannel pricing, marketing and distribution strategy covering $40B+ in assets and 5,000+ employees.

Product ManagementAuto LendingPricing StrategyMarketing StrategyDistribution Strategy

Director, Product Marketing

Led Monster.com's only profitable unit in its early days, driving $12M+ in annual leads; built the web's largest veteran job board and an adult-education business, growing traffic 15% for four straight quarters.

Product MarketingLead GenerationJob BoardEducation MarketingTraffic Growth

Co-Founder

Co-founded a web business that grew to 40K members while in business school; sold to Military.com.

entrepreneurshipWebBusiness Development