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Head of Creative
Generalist Creative Lead, 17+ years in brand and AI-driven production. Led creative for Grab and Wave Money. Hands-on, remote-ready.
MyanmarHead of Creative at BrndWrx Creative Agency
Lead campaigns from idea to rollout for beer, food, retail, sports and healthcare brands in Myanmar and Canada. Art direct shoots, retouch, edit and create AI visuals myself. Lead pitches with the CCO to win new business. Build and train the Myanmar creative team, bringing AI into daily work. Pitched my own idea for Andaman Gold's new bottle launch, approved with no changes.
Creative DirectionArt DirectionTeam LeadershipMentoring and CoachingStrategic Client Relationship Management
Drove brand strategy with the Head of Marketing across multiple services, keeping messaging consistent and consumer-focused. Led and mentored a team of 4, delivering 70+ assets a month, from ATL campaigns to corporate films. Produced 5 AI corporate films, each in under two weeks, saving an estimated 75 million MMK. Gave the team 3 premium AI tools and trained them, raising speed and quality.
Creative DirectionBrand StrategyTeam LeadershipMentoring and CoachingStakeholder ManagementBusiness DevelopmentCampaign ManagementGenerative AIAdobe Creative SuiteProject ManagementAI WorkflowsFigmaPrint ProductionVideo Production
Built an AI tools YouTube channel solo, from scripts and an AI host to editing and thumbnails, with 48 videos, at peak one every 5 days. Monetised in under a year, with 485k+ views and 7.1k+ subscribers. Secured 10 paid sponsors, including MimicPC, Animon and Pixnova AI. Blended AI with traditional design and used retention data to make every new video better.
Microsoft OfficeScript WritingGenerative AIProject ManagementAdobe Creative SuiteAdobe IllustratorGraphic DesignVisual StorytellingBrandingMotion DesignVideo ProductionCreative DirectionArt DirectionLeadershipStrategic ThinkingProblem SolvingMultitaskingPhotoshopAIPremiere ProAfter EffectsPhoto EditorGoogle Workspace
Led a regional creative team of 6 in Myanmar and Cambodia, delivering 100+ assets a month in 3 markets. Designed every Grab Cambodia ad for Google, Facebook and TikTok, with 100% approval 4 months straight in Google and Grab reviews, ahead of top Grab markets. Directed a zero-budget vlog with star Paing Takhon, starting in-house video at Grab Myanmar. Introduced Asana to streamline workflow.
Microsoft OfficeStrategic ThinkingVisual StorytellingAdobe Creative SuiteAdobe IllustratorGraphic DesignBrandingMotion DesignVideo ProductionCreative DirectionArt DirectionMarketing CampaignsTypographyEvent ManagementE Commerce AdvertisingVendor RelationsTeam ManagementTeam LeadershipPresentation DesignPrint ProductionWeb DesignHTML5Project ManagementLeadershipProblem SolvingMultitaskingPhotoshopPremiere ProAfter EffectsInDesignPhoto EditorGoogle Workspace
Oversaw design across 14 titles, including Wheels Asia, BBC Earth, Premier League and Car Buyers' Guide. Sole designer on the World Cup 2014 special, built in under two weeks. It sold 100k+ copies, according to the publisher. Produced up to 600 pages a year, on time and to standard. Mentored 3 junior designers on layouts and artwork, keeping every title consistent.
Microsoft OfficeProject ManagementCreative DirectionAdobe Creative SuiteAdobe IllustratorMarketing CampaignsBrandingMultitaskingArt DirectionPrint ProductionTypographyStrategic ThinkingProblem SolvingEvent ManagementHTML5Visual StorytellingE Commerce AdvertisingTeam ManagementGraphic DesignLayout DesignLeadershipPhotoshopInDesignPhoto EditorGoogle Workspace
Completed a comprehensive program focusing on communication design principles and practices. Gained expertise in visual communication, graphic design, and multimedia applications.
Achieved a band 7 score in the International English Language Testing System (IELTS). Demonstrated strong proficiency in English across all four language skills: listening, reading, writing, and speaking.
Studied English Literature, focusing on critical analysis, literary theory, and diverse genres. Developed strong research, writing, and communication skills through extensive coursework and academic projects.
Completed secondary education, earning a matriculation qualification. Gained foundational knowledge across various subjects, preparing for higher education.