Vanessa Riccio

I've driven commercial planning, demand forecasting, and inventory optimization across retail, pharmacy, travel, and energy businesses. My work combines SQL, Power BI, Excel modeling, and operational strategy to turn complex data into measurable decisions. At Reserva, I managed multi-brand commercial planning and inventory rebalancing across a 426k+ unit portfolio, funneling 44% of excess volume into liquidation and promotional channels. I also helped exceed online Black Friday revenue targets by 108.9% while reducing average discount depth by 5.2 percentage points. At Grupo Profarma, I used IQVIA retail audits and ERP data to shape pricing, market-share, and GTM strategies for nine private-label brands. I contributed to gross margin growth from 38% to 42% and generated more than R$750k in incremental revenue in one promotional month. More recently, I've built AI-enabled applications, n8n workflows, database integrations, WhatsApp automation, and multi-agent systems that reduce manual work and speed deployment. Across my career, I've reduced stockouts by 36%, cut excess inventory by 30%, and built practical processes that help teams move faster.