Head of Retention

Is this you?

You've owned retention at a subscription business where most revenue came from renewals.

You want to own a number outright, not support the person who owns it.

You'd rather be handed something broken and left alone than handed a plan and asked to run it.

You think in weeks — though some results take two to three months to read. Waiting three meetings for a decision makes you itch.

If you need everyone to agree before you move, this will frustrate you.

The problem

We're good at getting people to buy. Someone watches a long video sales letter, buys a multi-bottle offer, and their first renewal comes a few weeks later. We are not good enough at what happens next — too many never take a third shipment.