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Job Overview
You will be responsible for planning, creating, executing, and optimizing B2B email marketing campaigns using Klaviyo .
The role combines email strategy, copywriting, campaign execution, audience segmentation, automation, testing, and performance analysis. You should understand how to communicate technology and business value clearly without making emails feel overly promotional or generic.
You will work closely with the marketing, content, SEO, sales, and product teams to develop email campaigns aligned with Uvation's business objectives.
Key Responsibilities
Plan and execute B2B email marketing campaigns from concept through deployment and reporting.
Build and manage email campaigns and automated flows in Klaviyo .
Develop email campaigns for prospects, leads, customers, partners, and other relevant audiences.
Write clear, engaging, and conversion-focused email copy.
Develop lead-nurturing and email sequences based on audience stage, behavior, and intent.
Segment email audiences based on factors such as industry, engagement, interests, funnel stage, and customer profile.
Create campaigns around Uvation's AI infrastructure, AI data centers, AI factories, GPU computing, cloud, enterprise technology, and services.
The candidate should be comfortable working with Klaviyo for:
Campaign creation and scheduling Automated flows Audience segmentation Lists and profiles Personalization Conditional logic A/B testing Email templates Campaign reporting Flow performance analysis Engagement-based targeting List hygiene Basic deliverability practices HTML & Email Development Basic HTML/CSS knowledge is required. The candidate should be able to:
Understand the basic structure of an HTML email.
Make simple edits to existing email templates.
Modify text, links, buttons, images, spacing, and basic formatting.
Identify and fix simple HTML formatting issues.
Understand responsive email considerations.
Review emails across different devices and email clients.
Work with existing branded email templates without requiring a developer for routine changes.
This is not a front-end developer role . Strong email marketing skills are more important than advanced coding ability.
Preferred Qualifications
Experience in B2B technology, SaaS, IT, infrastructure, cybersecurity, cloud, or another technical industry.
Experience marketing to enterprise technology audiences.
Experience creating sophisticated automated email sequences and nurture journeys.
Familiarity with CRM and marketing automation systems.
Basic understanding of SEO and content marketing.
Experience working with sales teams on lead generation and lead nurturing.
Experience using analytics to optimize email campaigns.
Familiarity with AI-assisted marketing and content tools.