(USA) Director, Marketing Planning And Strategy
Walmart - Internal$110K – $220K per yearUnited States only
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Position Summary...
Role summary:
The Director, ISB & Event Strategy is a senior marketing leader responsible for defining and leading Sam's Club's promotional event strategy through marketing activations. This leader serves as the connective tissue between Merchandising, Finance, Pricing, eCommerce, Membership, Marketing, MAP, and Operations to develop a unified promotional strategy that drives sales growth and member engagement.
The role owns end-to-end event strategy, positioning, planning, activation, optimization, and performance management. As part of the Go-to-Market organization, this leader ensures every promotional moment reinforces the membership proposition and delivers measurable business outcomes while creating more relevant, personalized, and seamless member experiences across channels.