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Product Developer
Product Developer at AIESEC International aligning research-based user personas across markets for an international communications and product redesign.
GermanyProduct Developer at AIESEC International
Build user personas from research and align input from multiple markets into unified messaging for an international communications and product redesign.
User ResearchPersona DevelopmentCross Market CoordinationRedesign
Owned national growth strategy end-to-end; coordinated timelines, approvals and delivery with domestic and international stakeholders. Managed content and messaging across digital channels and the national website; refined CRM communications using performance data.
Project ManagementStakeholder ManagementContent ManagementCRMDigital MarketingWebsite Management
Directed brand positioning and storytelling; ran multi-city integrated campaigns with consistent messaging across all channels. Planned and published Instagram, Facebook and LinkedIn content using editorial planning and analytics; created and hosted a podcast and produced videos that drove the page's highest-ever reach and interaction. Ran Google Ads and Meta Ads campaigns, tracking KPIs to refine
Brand StrategySocial Media ManagementContent PlanningPodcastingVideo ProductionGoogle AdsMeta AdsKPI Tracking
Reviewed high-volume content across MEA and Europe with 95%+ accuracy.
Content ModerationPlatform SafetyQuality Assurance
Principal contact for partnerships (incl. Terrawind Insurance, Electrolux, Nexans); coordinated internal teams across markets and CRM reporting.
B2B PartnershipsStakeholder ManagementCRM ReportingAccount Management
Prepared press materials and promotional content for 10+ media appearances; built journalist relationships to secure coverage. Liaised with government representatives; coordinated content and logistics for national events (incl. Youth Speak Forum).
Press RelationsMedia AppearancesEvent CoordinationGovernment RelationsContent Creation
Handled partnership proposals and prospect pipelines.
Business DevelopmentPartnership ProposalsProspect PipelinePublic Relations
Ran end-to-end recruitment across multiple roles; wrote recruitment event materials, represented the company at talent events and supported employee experience.
RecruitmentTalent AcquisitionEmployee ExperienceEvent Representation
Managed editorial calendars and wrote website copy.
Social Media ManagementEditorial CalendarWebsite Copywriting
Bachelor's degree in Management with a minor in Marketing & Communication from the Higher School of Business (ESCT) in Tunis, completed in 2022.
Bachelor's degree in Management with a minor in Marketing & Communication from the Higher School of Business (ESCT) in Tunis, completed in 2022.