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Senior Growth Marketing Manager
Growth Marketing Manager at Extsy who took a financial platform live in 16 markets and lifted first-time deposits to $120.
IndiaSenior Growth Marketing Manager at Extsy
Led go-to-market for the platform launch in 16 international markets, shipping 400+ localised campaign assets. Managed a 9-person growth team and reworked onboarding, KYC and activation flows, raising average first-time deposit to $120.
Go To MarketPerformance MarketingPaid MediaDSPsProgrammaticSEOASOCRMLifecycle MarketingOnboardingKYCActivationTeam Leadership
Led a 12-person marketing team across content, SEO, community and partnerships. Grew organic traffic 200% and helped grow platform deposits from $5M to $25M in 8 months.
SEOContent MarketingCommunity ManagementPartnershipsProduct MarketingTeam LeadershipYouTube Marketing
Managed $350K a month in paid acquisition across Google Ads, Meta Ads and programmatic for multiple regions. Cut CAC from ~$10 to ~$1 and drove 1M+ installs, reaching 80K KYC-verified users in a single month.
Google AdsMeta AdsProgrammaticPerformance MarketingApp Store OptimisationKYCAnalyticsDashboardingMeasurementTeam Coordination
Built and ran the go-to-market strategy for the product launch in Asia. Owned SEO, social media and launch marketing, and supported legal setup, payment on-ramp partnerships and early liquidity planning.
Go To MarketSEOSocial Media MarketingLaunch MarketingPartnershipsLegal SupportLiquidity Planning
Ran X (Twitter) community engagement, product updates and customer support.
Social Media ManagementCommunity EngagementCustomer Support
Led an 18-person content team for blockchain-sector and lifestyle clients, testing and optimising campaigns for customer acquisition.
Content MarketingTeam LeadershipCampaign OptimizationCustomer Acquisition
Generated qualified leads for premium residential projects in Mumbai.
Lead GenerationReal Estate