Orlando Marín

Head of Marketing

Orchestrated marketing strategy and managed a €1M annual budget to scale ARR from €5M to €10M in under a year, supporting a successful Series B funding round. Led expansion into France, Mexico, Spain, and Portugal and built an inbound engine driving 10x leads, 6x demos, and 7x more activations.

Marketing StrategyBudget ManagementInbound MarketingABMInternational ExpansionMarketing OptimizationLead GenerationSaaS

Marketing Director

Implemented HubSpot CRM as the single source of truth, aligning Sales and Marketing for better lead attribution and velocity. Delivered 170% average annual growth over 4 years through omnichannel and ABM strategies, and engineered GTM strategies that resulted in a 19.4x increase in conversion rates.

HubSpotCRM ImplementationABMOmni Channel MarketingConversion Rate OptimizationGTM StrategyKOL ManagementHealth Tech

Digital Business Director

Leveraged data analytics to overhaul digital advertising efforts, reducing CPA by 58%. Increased MQL volume by 63% through a unified omnichannel approach and automated CRM nurturing workflows, and architected automated customer journeys to streamline lead activation and maximize member engagement.

Data AnalysisDigital AdvertisingCPA OptimizationOmni Channel MarketingCRM AutomationCustomer Journey MappingLead Generation

Digital Marketing Coordinator EMEA

Doubled SQLs year-over-year across EMEA by optimizing campaign funnels and sales-marketing alignment. Integrated online/offline tactics for international trade shows, increasing lead capture rates by 15% per event, and developed vertical-specific content and automated workflows to accelerate sales velocity by 20%.

Campaign OptimizationSales Marketing AlignmentTrade Show MarketingLead GenerationContent DevelopmentMarketing AutomationEMEA

Marketing Manager (Mediterranean)

Developed e-learning and digital adoption tools that reduced technical support reports by 70%. Supported product launches and technical tenders, contributing to a 20% increase in deals won, and pioneered a cross-regional data initiative to synchronize intelligence and optimize commercial ROI across EMEA.

E LearningDigital AdoptionProduct LaunchTender ManagementData AnalysisROI OptimizationMedical Devices

Digital Marketing & Communications Deputy Manager

Directed digital launch strategies and budgets for all product lines across the Hispanic Americas. Orchestrated PR and digital synergy to amplify brand visibility during international product launches, and directed regional social media strategy and agency partners to optimize content and campaign ROI.

Digital StrategyBudget ManagementPRSocial Media StrategyAgency ManagementProduct LaunchConsumer Electronics

Digital Marketing Jr

Supported digital marketing activities at a tech startup, contributing to growth initiatives and campaign execution.

Key Account & Project Manager

Managed key accounts and projects at an agency, ensuring client satisfaction and timely delivery of marketing initiatives.