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Media Director
Email marketing and automation professional at VantagePoint A.I. who executes targeted campaigns from audience strategy through optimization.
United StatesMedia Director at Method Media
Develop and execute integrated digital marketing strategies focused on customer acquisition and brand growth. Manage full campaign lifecycles and serve as a strategic client advisor.
Digital MarketingMarket ResearchAudience TargetingCampaign ManagementWeb DevelopmentCreative StrategyPerformance Analysis
Strategize, build, and execute targeted email marketing campaigns using Salesforce, Pardot, and HubSpot. Manage campaign execution from ideation through optimization, including audience segmentation, A/B testing, and troubleshooting.
Email MarketingMarketing AutomationSalesforcePardotHubSpotA B TestingAudience SegmentationCampaign ManagementLanding Page OptimizationWeb DesignVideo ProductionTechnical Troubleshooting
Crafted rich-media and display advertising experiences for Fortune 500 enterprises. Provided technical support and campaign maintenance across live digital advertising environments.
Display AdvertisingRich MediaTechnical SupportPPC Campaign MaintenanceClient CollaborationTroubleshooting
Co-developed cross-platform digital content and social initiatives, increasing social media following by 100%. Produced, recorded, edited, and distributed multi-platform video and audio content.
Video ProductionAudio EngineeringEditingSocial MediaContent DevelopmentLive Production
Bachelor's degree in Broadcast and Mass Communication from Oswego State University.
Associate's degree in General Studies from Herkimer County Community College.